Are you colour-blind? Or is someone in your household?
Our cutting-edge Eyeteq technology enhances images and video, adding a totally new level of detail and colour definition. It enhances visibility, improves colour rendering, and has been shown to benefit colour-blind viewers in independent studies:
8 out of 10 participants considered Eyeteq a worthwhile investment that would enhance their TV viewing experience
9 out of 10 participants were Likely to Extremely Likely to recommend Eyeteq to a friend or family member with colour blindness
Source: i2 media Research, 2015
One of the main benefits of Eyeteq is that non-colour-blind people find the picture perfectly watchable. This enables family members without colour blindness to share the same TV screen as those with the condition, so that everyone can enjoy the content together.
Eyeteq is particularly beneficial for sport content where there is a red team versus a green team. This is perfectly illustrated by a recent American Football game: compare the left and right sides of this video if you are colour blind, and if you are colour-normal take a look at this simulated view.
Here you can see the effect that Eyeteq has on the pictures. On the left is what a colour-normal viewer would see, and on the right is a colour-blind simulation to represent what someone with colour-blindness would see. Hover your mouse over the pictures to see the difference. On phones, tap the picture.
How it works
Eyeteq technology is different to other methods of aiding colour blindness. We invested a lot of time and effort in conducting user preference studies, to ensure the delivery of beautiful-looking images and video.
Eyeteq gently modifies colours in such a way that colour-blind observers enjoy both improved visibility as well as the overall appearance. With careful design using mathematical perception models, we are able to remap colours to maximise definition for colour-blind people, at the same time as minimising the strength of the effect for non-colour-blind people.
So while people with colour blindness enjoy enhanced details, non-colour-blind people don't mind or at times prefer the resulting images.
Eyeteq Media Coverage
This ground breaking technology has been picked up by world-wide media. Here is a selection...
BBC News - IABM - Gizmag - University of Cambridge - University of East Anglia - The Telegraph - Cambridge Network - 4RFV - Daily Mail - The Guardian - Newelectronics.co.uk - Newsmax.com - Techxplore.com - CSI Magazine - Installation - Optometry - Goldsmiths - Cambridge Network - The US Asian Post - Golem.de - Hilavitkutin.com - Ferra.ru - Mp.pl - IP&TV News - Real Wire - Kit Plus
About Colour Blindness
Colour blindness is much more prevalent than many expect. It affects...
The most common form of colour blindness is deuteranomaly, which affects 5% of men. Deuteranopes are less sensitive to green light. (M Cone)
Protanomaly is the next most common form of colour blindness, affecting approximately 1.3% of men. Protanopes are less sensitive to red light. (L Cone)
Less common, affecting 1% of men is pure protanopia. Protanopes lack long wavelength (L) cones. Similarly pure deuteranopia affects 1% of men, with deuteranopes lacking the medium wavelength (M) cones. They are unable to distinguish between green–yellow–red.
Blue–yellow color blindness is far less common and is extremely rare (About 1 in 30-50,000 people). The two main types are Tritanopia, where the short wavelength (S) cones are missing, and Tritanomaly, where the S cone response is shifted to the right. Both mean short wavelength colours (blue, indigo and violet) appear greenish and are drastically dimmed.
To find out more, we recommend visiting the ColourblindAwareness.org website.
Eyeteq currently supports Deuteranopia, Protanopia, Deuteranomaly, and Protanomaly.