Colour blindness affects around 5% of the world’s population

Increased smartphone penetration and the widespread rollout of IPTV and OTTtv  services are changing the face of the broadcast industry. Competition for viewers/subscribers is being fought over by a growing number of new entrants and established players. Whether you’re a traditional linear TV broadcaster or an OTTtv service provider, you need to stand out from the crowd if you want to retain and grow your market share.

Giving colour-blind viewers a positive experience is a great differentiator because it’s a condition that affects around 5% of the world’s population. If your subscribers can’t distinguish between different teams in a major tournament, for example, they may well decide to unsubscribe from your service.

 

Eyeteq addresses issues and frustrations associated with colour blindness

We’ve developed a unique solution, called Eyeteq, to address colour blindness.

Based on our patented Phusion technology, Eyeteq enhances visibility by improving colour rendering and definition on streaming video content in real-time, transforming viewing experiences.

 

We’ve carried out extensive research and user preference studies and out of those surveyed:

·         8 out of 10 believed Eyeteq to be a worthwhile investment

·         9 out of 10 participants stated they would recommend Eyeteq to a friend or family member